Pepsi Fails At Rebranding

(photo courtesy of www.adsoftheworld.com)


Remember all those new Pepsi logos that I'm continually surrounded by in Boston? South Station. The tops of taxi cabs. Walking around the grocery store. Everywhere. Well Pepsi Corp. also rebranded the Tropicana bottle, and consumers are unhappy. What's left to do but nix the multi-million dollar Tropicana rebranding effort and bring back the old packaging next month. And to think, some people say we're in a recession. Apparently Pepsi Corp. isn't -- thank you for throwing dollars away. Want to pay my rent next month if cash is so expendable?


-M

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